Social Media Marketing: Talk With Customers, Not At Them

By Stavros Georgiadis


Promoting a business or website is challenging and takes some savvy. This is where social media marketing can really pay off in a big, big way. Following are some great techniques to use on social media sites to promote your business.

If you have included Twitter in your social media plan, make sure your tweets are valuable, relevant and vary in content. Send out tweets that contain suggestions and advice that have to do with your business. If you use both kinds of tweets rather than only promoting your business, you attract attention and interest from your followers.

At the top right of the page your blog is on, place a "like box" for Facebook. That way, folks will "like" you on that site. When you put that button on your blog, they can like and follow you on Facebook without leaving your site to do so. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.

Utilize both social media strategies and an email campaign. To do this, consider including social media widgets the end of your email. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.

Use tags when you are posting on Twitter. Tags show up after the "#" symbol. This will allow any updates you have to show up in feeds of people that have subscribed to particular groups. Find tags that would be followed by potential customers and people who would be interested in your industry.

When doing social media marketing, it's critical that all your ads are in a visible spot. Even the finest ad will have little effect if it winds up in a position that visitors tend to ignore. Make sure your ads are placed for maximum impact.

You can now link all your blog posts to LinkedIn. Any article you post will appear updated on LinkedIn. This will allow you to save time and get you tons of exposure by tapping into your LinkedIn acquaintances and the blogging community.

You need to understand your audience in order to figure out how to market on social media networks. You will see that people visiting Social media sites for so many different ways, how much they use them, and what they want to get out of them.

By using some of the advice in social media marketing we have given to you in this article, you'll be in the position to create a marketing campaign that keeps you ahead of your competitors. Just make sure to be aware of any social media marketing updates, as this world is always changing.




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