How A Long Island Advertising Agency May Bolster NXT

By Robert Sutter


Those who consider themselves professional wrestling fans probably already know about NXT. The brand which is considered to be WWE's training ground of sorts, it has since evolved into its own entity, almost on the same level as the company's main television shows like RAW on Monday nights. Of course, any brand can use a bit of help, which is where I feel like a Long Island advertising agency can come into effect. If you'd like to know why, here are some points to consider.

NXT, for those who aren't in the know, is a type of wrestling show that is hosted on the WWE Network every Thursday night. It's made to showcase the various talents who are still learning the ropes, all the while giving them a broader platform to work on. The fact that they have a live audience to work off of only helps matters that much more. It also doesn't hurt that WWE has been able to grant NXT quite a bit of time on television, at least in preparation for live events.

I believe that the most striking example would be the allowance of an NXT tag team match on RAW. What happened was, to hype the live special event known as NXT Takeover 2, a total of four NXT wrestlers worked in front of a live crowd on RAW. The fact that they were given valuable TV time speaks volumes about the faith that the company has in its own farming facility of sorts. Of course, like with anything, WWE's marketing of NXT can be better.

If you ask me, I believe that it's important for WWE to create advertising outside of its own material, which has been a big point of contention for me. Why continually address your own audience while there are non-fans who may enjoy the content if they give it a chance? To do this, NXT can be highlighted, which I'm sure that any Long Island advertising agency can prove to be effective at. This is just one idea that can be suggested by reputable firms along the lines of fishbat.

As a fan of professional wrestling myself, I find myself enjoying NXT more than virtually any other wrestling show in the world. It feels very much like an independent product, even though it is under a corporate umbrella, and it seems like there is so much room for creative freedom to be exercised. Hopefully more eyes are drawn to NXT, as it is very much a program with more potential to be met. It's just a matter of time until this is fulfilled.




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