The Puppy Bowl & Evaluation By Online Marketing Companies

By Arthur Williams


Now that the Super Bowl craziness has subsided, I believe that it is time to talk about one of the lesser-known attributes of that very day. I am, of course, referring to the Puppy Bowl, which takes places on TV during that very Sunday. Those who consider themselves animal lovers know all about this event and may even tune in to watch it. For those who are less familiar with this, I believe that it's a topic for any and all online marketing companies to cover.

The Puppy Bowl, for those who aren't in the know, is a type of television show that recreates a football game with puppies. Specifically, a group of small dogs play around a makeshift stadium, which is made more engaging with commentators talking over the spectacle. Despite its simple premise, the Puppy Bowl has amassed tremendous popularity over the course of time. This is especially noteworthy when you consider that this event has been a yearly mainstay since 2005.

One of the reasons why the Puppy Bowl has fared so well, according to firms such as fishbat, is because it appeals to quite a broad audience. As popular as the Super Bowl is, it's clear that not everyone is going to be into sports. However, I'd like to think that there's just as strong of an audience that is animal-loving, to put it simply. Online marketing companies can immediately look at the Puppy Bowl and see how it can attract a strong viewing audience during this time.

If this isn't enough, the Puppy Bowl is often followed up by the Kitty Half-Time Show, which is more or less what you'd expect it to be. Basically, at the 1 hour, 15 minute mark, 30 minutes are spent showcasing small cats playing on the field. What this means is that if you aren't necessarily the biggest dog lover, you may be amused by the showcase of several kittens playing together. In a way, this ensures that the Puppy Bowl covers all of the bases.

There are plenty of reasons why the Puppy Bowl is popular. The obvious inclusion of small animals playing together cannot be disputed, though I'd make the argument that marketing has something to do with it. The Super Bowl is a time for various brands to make their mark, especially on a large scale, so it makes sense for the Puppy Bowl to gain traction. It's a yearly event that gains viewers, and I don't see that changing.




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