Letting Long Island Advertising Agencies Aid Horror Films

By Arthur Williams


Horror movies are popular; this goes without saying. There is a certain audience that enjoys being scared - or, at the very least - faked out by spooky elements - and the many films which have been released as of late are indicative of this. Strong marketing plays a role, in this regard, and I think that any Long Island advertising agency can attest to such a sentiment. For a better understanding of how this practice can be carried out, please read on.

In order for marketing to be effective, it must first be creative. I remember when "Carrie" was released in 2013, as the remake in question had the attention of virtually every movie fan. The main reason for this was the famous public coffee shop prank, which recreated a Carrie-like scene with tables and chairs seemingly moving on their own. The video is relatively easy to find now, but suffice it to say it served as a strong marketing tool for the film in question.

This is just one example of how marketing can be done in less traditional ways, though. There have been various horror-themed pranks carried out, many of which were done for the sole purpose of drawing attention to movie productions. These types of videos spread like wildfire, for lack of a better analogy, and they illustrate the importance of creativity as well. As a result, it's not abnormal for Long Island advertising agencies to take notice of them.

Can a Long Island advertising agency utilize its various services to push other horror movie productions to greater degrees of awareness? Think about video production, as it is one of the many services that an agency of this nature can present. Not only will the video in question be of high quality from an aesthetic standpoint, but the aforementioned concept of creativity will not be overlooked. All it takes is one original idea, before a snowball effect starts to build, courtesy of firms such as fishbat.

Without question, horror movies enjoy tremendous amounts of popularity. Even though this can vary from one production to the next, I would argue that marketing plays a huge role. There are several tools which can be integrated to boot, ranging from video production to social media integration. When these are put into place, and utilized with the utmost care, it's easy to imagine that success can be yielded. It's just a matter of how creative the campaigns truly are.




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