Javita Coffee: What's Everyone Buzzing About?

By Ken Acree


There's a lot of buzz recently about the brand-new Javita Coffee company business. I am not connected whatsoever with Javita, either as a Representative or a client. I do not personally have as associates any Javita Reps. So exactly what you are getting is an impartial analysis of the Javita business plan.

Business Leadership

Stan Cherelstein is not only the head man at Javita, but also runs Waiora. The fact that Waiora has operated has a direct sales company since 2004 bodes will for the prospects of Javita hanging in their as a business.

Compensation Structure

The best pay plans in direct sales balance the needs of 3 levels of associates. The part-timer, the emerging leader, and the star. Javita does an excellent job of providing for the needs of all three categories.

What to Look Out For

You may have run across some Javita reviews that take issue with the cost of entry for this company. I have no qualms here. Someone can get started as a Rep of this company for as little as $99. Even the more expensive enrollment options contain a large quantity of sample product to grow your business. Let's face facts. You won't start any business for nothing these days, and Javita's options seems reasonable.

Problem with Compensation Structure

This isn't anything drastic, but I'm not too crazy about how early in the rank structure someone can earn a new vehicle bonus with Javita. In my opinion, when someone gets this bonus too early they are more likely to lose it. Losing money is one thing, but losing a new car is something else entirely.

Bigger Question Mark: The Price

Sometimes over priced items will survive in the market place for a while because of hype or buzz. But the long range viability of a company is dependent on consumers being willing to purchase goods at the marked price.

Is Javita Worth What It Costs?

A case of Javita's coffee sells on a wholesale level for around $1.43 per packet. This is approximately 75% higher than the cost of certain other premium brands, such as Starbucks. Ultimately, the viability of Javita lies in the hands of you and other consumers like you. Do you love Javita Coffee so much that you'll pay nearly twice as much for it as other premium brands? If so, the Javita has a chance to live up to the buzz.




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