Conducting a successful interview is not easy . It's impressive that you've been given the opportunity to interview a notable individual , it's surely going to turn some jealous heads . But , without planning, something significant to say and the competency to help your interviewee feel at home , then there won't be more interviews in the future . So listen up : here's a few things that might come in handy .
What you have to realise is that your interviewee has ten fingers and ten toes. Yes they may have made an appearance in that Danny Boyle film and yes, they did once have lunch with the Prime Minister. Yet what's not often remembered is that they probably have the same or similar anxieties as you. They've walked into a bin, they once farted in front of their girl/boyfriend's parents, they've had a speeding ticket and they have, at some point in their life, been just as nervous as you. Possibly. Unless you're interviewing Siri.
By far, my favourite interview is Mila Kunis talking to Chris Stark from the Scott Mills show. It's not exactly your average interview, to be honest everything about it should have made it not work, but by getting to know his subject he's able to test those boundaries. If you haven't seen it yet, then here it is, Stark actually asks the question "how fast can you neck a pint?".
So why does it work? Put yourself in the shoes of a film star for a moment, when promoting a new film you're going to end up doing hundreds of interviews, central to the film. When you've gone to five interviews in one day and the same questions have been asked in every single one, then it's going to get tedious. It's clear in the interview that words have been said before they begin filming, quickly establishing a comfortable environment. He also makes himself relatable by admitting that he's nervous, initiating encouragement from his subject, making her feel less vulnerable to impending questions an perhaps even more likely to open up to her interviewer.
The whole interview is rendered into an entertaining chat and not just a series of incessant questions - and we're likely to have learnt more about Mila Kunis because of it. It transpires that because Stark is willing to disclose his own personal information, so that the interview isn't entirely one sided, then his subject is far more likely to respond in greater detail. Would we know that Mila's favourite colour is purple had Chris not suggested she wore a yellow Watford FC jersey? A significant part of conducting a successful interview is adding personal flourishes, people can't empathise with a robot.
We might not have learnt much about Mila's latest film , but we know more about our interviewee and how to get a ridiculous number of view online . All you need to do is offer your subject chicken .
A great video to watch is this Lambda films blog , a Norwich video production company, titled 'How to conduct an interview' . It looks at some really simple methods you can use when interviewing . Simple things such as the way seating is arranged can make all the difference .
What you have to realise is that your interviewee has ten fingers and ten toes. Yes they may have made an appearance in that Danny Boyle film and yes, they did once have lunch with the Prime Minister. Yet what's not often remembered is that they probably have the same or similar anxieties as you. They've walked into a bin, they once farted in front of their girl/boyfriend's parents, they've had a speeding ticket and they have, at some point in their life, been just as nervous as you. Possibly. Unless you're interviewing Siri.
By far, my favourite interview is Mila Kunis talking to Chris Stark from the Scott Mills show. It's not exactly your average interview, to be honest everything about it should have made it not work, but by getting to know his subject he's able to test those boundaries. If you haven't seen it yet, then here it is, Stark actually asks the question "how fast can you neck a pint?".
So why does it work? Put yourself in the shoes of a film star for a moment, when promoting a new film you're going to end up doing hundreds of interviews, central to the film. When you've gone to five interviews in one day and the same questions have been asked in every single one, then it's going to get tedious. It's clear in the interview that words have been said before they begin filming, quickly establishing a comfortable environment. He also makes himself relatable by admitting that he's nervous, initiating encouragement from his subject, making her feel less vulnerable to impending questions an perhaps even more likely to open up to her interviewer.
The whole interview is rendered into an entertaining chat and not just a series of incessant questions - and we're likely to have learnt more about Mila Kunis because of it. It transpires that because Stark is willing to disclose his own personal information, so that the interview isn't entirely one sided, then his subject is far more likely to respond in greater detail. Would we know that Mila's favourite colour is purple had Chris not suggested she wore a yellow Watford FC jersey? A significant part of conducting a successful interview is adding personal flourishes, people can't empathise with a robot.
We might not have learnt much about Mila's latest film , but we know more about our interviewee and how to get a ridiculous number of view online . All you need to do is offer your subject chicken .
A great video to watch is this Lambda films blog , a Norwich video production company, titled 'How to conduct an interview' . It looks at some really simple methods you can use when interviewing . Simple things such as the way seating is arranged can make all the difference .
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Learn more about how to conduct a great interview. For more video marketing tips check out video production Norwich company, Lambda Films and their blog.
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