Twitter Videos: Promoting Your Content

By Becky Hillocks


Twitter is one of the strongest social networking platforms, along side Facebook, and it has become increasingly popular to use within businesses for communication, not only between one another but also clients. Twitter is a great way to showcase what a company is currently working on by tweeting images and video content, as well as general updates, therefore making the site a great marketing tool. It is important that this is thought through and strategized, because if this is not done effectively then it will not reach the intended target audience.

So I'll bet you're now asking yourself how exactly you get so many followers in the first place. Really there isn't a fixed method in how to create Twitter followers, I reckon it would make a valuable school subject. I've just found this Lambda films blog, a Norwich video production company, which details a few ways to utilise social networking platforms for marketing, primarily looking at Twitter. Detailing some helpful techniques that could be used to increase Twitter followers and what to do with that attention once it is secured. It's right that there's no concrete way of doing these things, but there's definite ways to get you off the ground.

A way of beginning your online presence is to identify influencers. An influencer is a person or business on twitter with a loyal and readily established following. Making an influential connection might possibly result in a retweet of something relevant or mention a mention in a post, and this will be shown to many viable followers. Definitely don't constantly bombard your influencer with a stream of posts, this will not help you achieve followers. Anything relevant that you can contribute to in their feed, it may result in a valuable conversation.

Another useful tool that Twitter has that can be used to promote your content is hashtags, these effectively highlight a particular keyword and create it as a link, showing you everyone else who has used that keyword and in what context. Therefore, when tweeting selected relevant keywords and be sure to hashtag them. The most popular and spoken about topics of conversation at the time are known as trends, and hashtags are still used as a way of collating the information. This is important because it means that if you can tweet according to the trending topic then it makes your tweet and therefore content available and known to those keeping an eye on that trending topic. It is important to keep what you are tweeting relevant and useful when promoting your content, because you do not want it to appear as advertising.

These short video blogs are bought to you by Lambda Films, a video production Norwich company. They upload blogs frequently onto YouTube covering a variety of topics for marketing tips. Such as, how to conduct an interview, what is a viral video, and so on. All of which are very useful and giving you important, valuable tips.




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