The Pros Of Channel Letters Charleston

By Leanne Goff


Upon consideration of using channel letters Charleston residents ought to understand that the letters can have either graphics or type, or both, that assist customers in identification and finding of particular businesses. Their installation is done on portions of buildings which are seen easily and can allow the signs to be seen at night. The signs are thus useful during the day but also at night when darkness falls. As a matter of fact, the lettering is more conspicuous at night.

The reason this method is used over traditional sign faces is the fact that city building codes will allow for more square footage with this technique. When it comes to the traditional signs, the rectangle of the face gets counted against square footage that is allowed. However, with channel letters, only letters are taken into account and the face of the building is never viewed as a sign face. Consequently, the lettering can be made larger and can be viewed from greater distances.

This technique of advertisement makes use of Light Emitting Diode technology so that customers are able to see them at night. The lettering is constructed using metal or high grade plastic on the sides and translucent colored Plexiglas that serves to allow light to emit from each letter whenever power is turned on.

The use of neon for lighting is not as superior as using LEDs. For once, neon lights are more expensive and take a lot of time when it comes to fabrication. In addition, they can be easily broken and have chemicals that are harmful such as mercury. LEDs are long lasting and rarely need replacement.

The pieces that are made use of are not limited to shapes. There is the option of forming them into logos which help in identification and branding. There are a whole range of fonts and colors that are available. Furthermore, there are custom moldings done to exact specifications of business owners. Possibilities can further be expanded by adding three dimensional aspects to logos that are used. There can be fabrication of every letter with bevels. There also is addition of depth to logos. This makes the business unique and improves customer loyalty.

Prices are varied depending on the materials that are made use of. The prices are however kept affordable because of competition from various sign makers. For business owners that do not know anybody in the market, working with reliable companies offers a guarantee of top notch results. As much as possible, one should ensure they get value for their money.

There are various forms of channel lettering. There are raceway mounted ones that are attached to long and narrow rectangular aluminum boxes that are called raceways. They have such electrical components as wirings and power supplies. Instead of getting every letter to be mounted on the walls, they get mounted on a raceway that is mounted on the particular wall.

In using channel letters Charleston business owners can also use direct mounted lettering. Unlike in raceway mounted ones, these are directly attached to the surface of the building. There is then feeding of wiring through the wall. These installations are cleaner looking but also need more installation time.




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