SEO is a fast paced and changing pursuit, keeping ahead of the curve can be challenging, but is terribly important. We've done our research and have compiled some of the emerging Off-Page SEO Trends for 2014.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
The whole idea of having links to your website was that Google would recognize that your website had enough quality content, that others were realizing that and pointing to your site as a reference point, thus giving it more validity.
Social Media - While Social Media has grown dramatically in the past two years, there are some huge shifts expected in the importance of socially related SEO. This is why it's vital to build your brand's online reputation quickly, in order to foster a following of eager clients.
Google+ - It's no surprise that Google+ is quickly becoming a powerful player in the process of utilizing effective keywords. Taking advantage of clicks from Google+ to bring you more clients is a smart move, as Google+ is seeing huge spikes in traffic, that are SEO integrated.
Content Management - This is a vital aspect these day, due to recent changes in search engine algorithms, which reward quality content. Not so long ago, poor content without any relevance could still drive traffic, even if it was full of nothing but keywords and back-links. Today, things are not so easy. Providing your visitors with unique and relevant content is key in building good in-bound links.
Longer blogs and articles will reap more rewards - expect to write blog posts that are least 700 words long. Content should always be both detailed and relevant. Tag management will become very important. As these factors increase, SEO marketers will need to diversify and invest more time and effort towards multi-channel tagging.
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