Smart & Practical Online Business Strategies For 2014

By Nathir Sufyan


If you have ever gone to a traditional news site, you have probably seen a variety of advertisements on the sidebar. In the context of the article, there are also ads that pop up, creating a link in a box for people to click referencing something that is related to what the article is about. This is called contextual advertising.



Search Engine Marketing (SEO): More than likely, you've just created a new website. You've ensured that it's well-designed and the content is well-written. However, if you haven't made any efforts to draw traffic, then you're not really maximizing your website's potential for success. Effective search engine marketing should always include strategies that make your site more visible.

By utilizing effective SEO marketing techniques, you'll be able to draw lots of traffic and reap the benefits. It's a good idea to do as much reading as possible, and keep up on the trends in SEO marketing. Remember, that without traffic your website is just one of many.

The best way to incorporate this is to either use a plug-in on your WordPress blog that can pull specific products and services to display them on the sidebar, or a more advanced plug-in that is able to present a pop up that is going to show an evergreen offer. This is an essential step, so be very careful when you complete it.

Compelling Graphic Design: A well designed web page is as important as the content. Good design in coordination with relevant content is a winning combination. You always want to ensure that you website's graphic design grabs attention. Your website should be easy-to-navigate and have a clear brand, this means that excellent graphic design is a key marketing strategy. It's a good idea to have professional looking logo, and web 2.0 elements like flash animation and multimedia incorporated. Don't forget to use your log consistently throughout the website.




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