If you are promoting a product or service on the Internet, you will get much better mileage out of a video presentation, rather than a sales letter on a website. We are in a society that likes to be entertained, as evidence by the success of the movie industry. Why not capitalize on that trend and focus your advertising and sales approach in the same way?
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
As powerful as video is, it seems to work better as a complement to text rather than as a replacement for it. If you combine video and text, it always out-pulls one or the other, hands down. Split testing has shown that using long form structures can generally work better for text than for video. If you think about it: a video is supposed to be stimulating and engaging to watch and the minute it starts to get boring, people tend to you just turn it off.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
Let's face it, we live in an entertainment society, and when you can combine entertainment with a sales approach, you've got a winner. Look at the success that the movie industry rolls out week after week. Our society is hooked on movies, and they will be hooked on your videos, if you produce them correctly.
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
As powerful as video is, it seems to work better as a complement to text rather than as a replacement for it. If you combine video and text, it always out-pulls one or the other, hands down. Split testing has shown that using long form structures can generally work better for text than for video. If you think about it: a video is supposed to be stimulating and engaging to watch and the minute it starts to get boring, people tend to you just turn it off.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
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