MyHerbalife business owners: It's time to step up your game and learn what it REALLY takes to become a top 3% earner Are you determined to making it to the top of your comp. plan? If you want to become a top earner, you must go well beyond your circle of friends and family. The single most important skill you could ever learn is marketing. Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Define Your Target Market
Clarifying the target audience for your MyHerbalife opportunity makes it MUCH easier to market. You must decide:
- What sort of person makes the best prospect for your MyHerbalife opportunity?
- What major problems do they have?
- What can you provide that solves those needs?
- On which websites does your audience spend the most amount of time?
Once you've clarified these things, everything you do in your marketing will be more effective. Defining your target market and its needs allows you to define your marketing pieces. Deciding what to blog, create videos, or write emails about becomes very easy.
Marketers in opportunities like MyHerbalife almost always target the wrong people. They try to target individuals who are facing extreme financial pressure or who are broke. You don't want the headache of having to lead a bunch of broke people.
Great prospects for your MyHerbalife venture are networkers in other companies facing challenges growing their business. Network marketers understand the business model and have demonstrated a willingness to spend money on a business venture.
Create educational marketing pieces that solves network marketers' problems, such as not making enough money, or facing high attrition. Create marketing that positions you as a leader. A subset of your followers will approach you to become a MyHerbalife rep.
- Lead Others
You've got to be a leader if you want to make major income in a deal like MyHerbalife. Leadership is something you learn in two ways:
- Model other leaders. Attend live events and get to know top producers. Get out of your comfort zone and introduce yourself to the people you want to model.
- Practice leadership. Being a leader is something you learn through doing. Books and webinars are nice, but nothing replaces raw experience.
Strengthen your mindset Leadership starts inside your mind. Create an internal state where nothing will stop you from achieving success.
Some of the people your sponsor will just quit. Maintain a positive attitude despite the quitters. Lead by example
What you do is more important than what you tell people to do. Each day, do what needs to be done to succeed. Don't just describe what needs to be done. You must act. Teach people what to do. Don't do things for them.
Show your MyHerbalife downline what you do to create results. Send instructive emails. Help the people in your MyHerbalife business who are creating results.
- Increase Your Value
Network marketers in companies such as MyHerbalife focus way too much on MyHerbalife, the comp plan, the system, and their upline. Then they go out and try to tell people about their MyHerbalife business opportunity or the MyHerbalife product line.
This is NOT the way 7-figure earners build their businesses in companies such as MyHerbalife. On the Internet, people simply do NOT care about how great MyHerbalife is! These people are NOT looking for a network marketing company - even if it's one you believe in such as MyHerbalife!
Online, your target market is frustrated network marketers seeking one thing: Someone to show them the way. Your prospects are looking to find a coach/trusted mentor who can show them the way. The network marketing company this leader promotes is secondary.
You absolutely must position yourself as a coach/trusted advisor who can help your prospects succeed in their home based business. To position yourself as a coach, you must teach your prospects tactics and strategies that can help them grow their business.
If you don't know tactics and strategies then you're going to need to learn new skills. Purchase courses, membership websites and attend live training events and constantly improve your skills. You don't need to master EVERY aspect of marketing.
Choose ONE strategy, such as how to generate leads on Facebook, or how to prospect people into your MyHerbalife business over the phone, or another useful business skill and you can differentiate as someone highly skilled at this ONE thing. When you start teaching, your prospects will see you as the leader they want to follow. On the front end of your business, don't pitch your MyHerbalife opportunity, instead teach the skill you've been mastering.
- Define Your Target Market
Clarifying the target audience for your MyHerbalife opportunity makes it MUCH easier to market. You must decide:
- What sort of person makes the best prospect for your MyHerbalife opportunity?
- What major problems do they have?
- What can you provide that solves those needs?
- On which websites does your audience spend the most amount of time?
Once you've clarified these things, everything you do in your marketing will be more effective. Defining your target market and its needs allows you to define your marketing pieces. Deciding what to blog, create videos, or write emails about becomes very easy.
Marketers in opportunities like MyHerbalife almost always target the wrong people. They try to target individuals who are facing extreme financial pressure or who are broke. You don't want the headache of having to lead a bunch of broke people.
Great prospects for your MyHerbalife venture are networkers in other companies facing challenges growing their business. Network marketers understand the business model and have demonstrated a willingness to spend money on a business venture.
Create educational marketing pieces that solves network marketers' problems, such as not making enough money, or facing high attrition. Create marketing that positions you as a leader. A subset of your followers will approach you to become a MyHerbalife rep.
- Lead Others
You've got to be a leader if you want to make major income in a deal like MyHerbalife. Leadership is something you learn in two ways:
- Model other leaders. Attend live events and get to know top producers. Get out of your comfort zone and introduce yourself to the people you want to model.
- Practice leadership. Being a leader is something you learn through doing. Books and webinars are nice, but nothing replaces raw experience.
Strengthen your mindset Leadership starts inside your mind. Create an internal state where nothing will stop you from achieving success.
Some of the people your sponsor will just quit. Maintain a positive attitude despite the quitters. Lead by example
What you do is more important than what you tell people to do. Each day, do what needs to be done to succeed. Don't just describe what needs to be done. You must act. Teach people what to do. Don't do things for them.
Show your MyHerbalife downline what you do to create results. Send instructive emails. Help the people in your MyHerbalife business who are creating results.
- Increase Your Value
Network marketers in companies such as MyHerbalife focus way too much on MyHerbalife, the comp plan, the system, and their upline. Then they go out and try to tell people about their MyHerbalife business opportunity or the MyHerbalife product line.
This is NOT the way 7-figure earners build their businesses in companies such as MyHerbalife. On the Internet, people simply do NOT care about how great MyHerbalife is! These people are NOT looking for a network marketing company - even if it's one you believe in such as MyHerbalife!
Online, your target market is frustrated network marketers seeking one thing: Someone to show them the way. Your prospects are looking to find a coach/trusted mentor who can show them the way. The network marketing company this leader promotes is secondary.
You absolutely must position yourself as a coach/trusted advisor who can help your prospects succeed in their home based business. To position yourself as a coach, you must teach your prospects tactics and strategies that can help them grow their business.
If you don't know tactics and strategies then you're going to need to learn new skills. Purchase courses, membership websites and attend live training events and constantly improve your skills. You don't need to master EVERY aspect of marketing.
Choose ONE strategy, such as how to generate leads on Facebook, or how to prospect people into your MyHerbalife business over the phone, or another useful business skill and you can differentiate as someone highly skilled at this ONE thing. When you start teaching, your prospects will see you as the leader they want to follow. On the front end of your business, don't pitch your MyHerbalife opportunity, instead teach the skill you've been mastering.
About the Author:
Ricardo Interpemian has taught thousands of people how to grow businesses like MyHerbalife.
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