Covering Essential Vinyl Wrapping Do's And Don'ts

By Michael Robert Peterson


When it comes to the ways in which outdoor marketing can be carried out, it's easy to see that vinyl wrapping stands out. This process can be applied to a number of vehicles - cars, buses, and vans, just to name a few - and its long-term effectiveness is hard to overlook. With that said, not everyone will be able to go about this process to the same degree of success. As a result, to better increase your potential results, here are the do's and don'ts to keep in mind.

Do measure the size of each vehicle. Before the actual wrap creation process is carried out, measurements must be taken. Specifically, the size of each vehicle must be considered, dimensions being taken down so that accurately-sized wraps are created. Suffice it to say, each vehicle size will be different. Even though most will see this as a given, it's still important to recognize this step if you're looking to get involved in the process of outdoor marketing.

Don't overlook corporate requirements. As creative as you may want to be, in the process of vinyl wrapping, it's vital to understand corporate requirements. Clients will come to you with specific demands, whether they're relate to colors, the designs themselves, or what have you. As a designer, it's up to you to match these requirements. All the while, you have to ensure that the best wraps are made from a visual standpoint.

Do consistently clean the surfaces. What's just as important as the creation of these wraps, are the surfaces they will soon be applied to. Specifically, you have to make sure that the surfaces in question are kept clean, which is a point that can be supported by companies such as JMR Graphics. Without regular maintenance via car washes and the like, the existing dirt particles will only make application more difficult. You'll be surprised by how much clean surfaces work with vinyl wrapping.

Don't overlook the care of application. Of course, there's more that comes with these wraps than simply how they're made. As a matter of fact, they should be applied with care, which alleviates problems clients may see later on. Have you ever seen wraps applied over vehicles, only for air bubbles and the like to form from underneath? It's unfortunate, to say the least, and it speaks volumes about just how vital the application process truly is.




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