Marketing is known as the process of getting a certain product or a service from a business to the very doorstep of the consumers. Of course it can be seen that these days, the businesses do not control the needs and wants of the market but the consumers would already control the market. Of course because of this, it is extremely important for any business owner to know about his target customer. It will be through marketing training courses that he will be able to do this.
Now this study is quite a complex study because not only does it involve the study of business but also the study of the human psyche. So this art is actually a combination of business know how as well as a study of human psychology as well. Of course with this, it is important to take note of certain concepts that will be useful when one would actually go into the field and do business.
The first thing that one should do would be to engrave into his head that in general, the customer is always right. Always remember that businesses would need to please the consumers if they would want to get sales. Of course money would be the reward the consumers would give for their job well done.
Now that one has tuned his mindset to fit the customers, then the next thing that one should do would be to know the techniques on how to properly market something. One should first know the principle of the concept known as market segmentation. Now the principle of this concept is simply putting together certain customers into groups and then analyzing the strategy of pushing the product or survey based on the groupings.
One may categorize people based on the common criteria known as demographics. This criteria would be a criteria based on age, gender, race, religion, income level, and of course education. Now based on this criteria, one may choose a certain group of people who have similar criteria and he may push the product to be able to fit into that group of people.
Once the demographic profile of the average customer is created, then the next thing to create would be the psychographic profile. Now this is a little bit more specific as it would trace the movements and behavior of the target customer. Analysis of the psychographic profile would allow one to know when or where to execute a certain strategy.
Now another very important concept that one should take note of is the product life cycle. As the name implies, it is a graph that would indicate the life expectancy of a product. The life expectancy is made of the start, the elevation stage, the plateau, the decline, and of course the end.
Now remember these are only some principles one can learn from courses. There are many more that one should know about if he wants to do business. Sometimes it is not about having a good product or service rather it is about marketing.
Now this study is quite a complex study because not only does it involve the study of business but also the study of the human psyche. So this art is actually a combination of business know how as well as a study of human psychology as well. Of course with this, it is important to take note of certain concepts that will be useful when one would actually go into the field and do business.
The first thing that one should do would be to engrave into his head that in general, the customer is always right. Always remember that businesses would need to please the consumers if they would want to get sales. Of course money would be the reward the consumers would give for their job well done.
Now that one has tuned his mindset to fit the customers, then the next thing that one should do would be to know the techniques on how to properly market something. One should first know the principle of the concept known as market segmentation. Now the principle of this concept is simply putting together certain customers into groups and then analyzing the strategy of pushing the product or survey based on the groupings.
One may categorize people based on the common criteria known as demographics. This criteria would be a criteria based on age, gender, race, religion, income level, and of course education. Now based on this criteria, one may choose a certain group of people who have similar criteria and he may push the product to be able to fit into that group of people.
Once the demographic profile of the average customer is created, then the next thing to create would be the psychographic profile. Now this is a little bit more specific as it would trace the movements and behavior of the target customer. Analysis of the psychographic profile would allow one to know when or where to execute a certain strategy.
Now another very important concept that one should take note of is the product life cycle. As the name implies, it is a graph that would indicate the life expectancy of a product. The life expectancy is made of the start, the elevation stage, the plateau, the decline, and of course the end.
Now remember these are only some principles one can learn from courses. There are many more that one should know about if he wants to do business. Sometimes it is not about having a good product or service rather it is about marketing.
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