Why High Conversion Rate Graphic Design Is Essential

By Irv Fredericks


A large number of graphic design professionals, commercial artists and website designers highlight the appearance, features and also the layout of their jobs when presenting themselves to prospective customers. Although artistry, ease of navigation and total appearance are vital, designers and their clients should also consider the conversion rates of the content and graphics.

If the main objective is for the design, logo or website to attract additional customers and increase the profit that the business makes, designers who produce high conversion web design and graphics should be in great demand.

The term "high conversion" must be clearly understood. Before you can understand the importance of a high conversion graphic, you have to be familiar with conversion rates.

When the term "conversion rate" is used by internet marketers, it refers to the proportion of clicks that a particular online link, image, artwork or ad copy representing a certain business generates. In simpler terms, it is the percentage of the individuals who see the image or ad copy online and then visit the website of the business or the page that the link leads to. When the term conversion rate is used in web design, it refers to the percentage of the visitors who purchase a product or service on the site.

To a local business, conversion is everything. What Internet marketers know that many graphic designers and business owners don't know is that conversion rates are everything. Conversion rates measure the percentage of people who see something representing a business (like a logo or a link) and take action as a result. While having an easily navigable site and friendly, appealing graphics are important, they're really all in the service of increasing a business's conversion rate.

When businesses search for good graphic design, they usually want one that relates to what they do or projects a particular mood to potential customers. It is sensible to emphasize these aspects but more emphasis should be placed on conversion rates.

When you want to make your projections, you have to understand that it is not possible to know in advance what the conversion rate will be. However, you can obtain information about conversion rates for general graphic design categories. Research findings show that emotional images are very effective when you want viewers to take action based on what they see.

A certain amount of research can also be done on the conversion rates of some designs. It is advisable to test new ads or web images through email to find out the amount of traffic that will be generated. The graphic designer that is to be hired should also be asked to provide some details on the conversion rates of graphics, logos and other designs done in the past.

Looking at past or potential conversion rates when deciding on a graphic designer can help businesses to get an edge in both offline and online marketing. Aesthetically pleasing designs and pages that look like a million dollars can do a lot to raise the credibility and reputation of a business. However, for a business to stay viable, their sites, designs and content must turn viewers and readers into actual customers.




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