There are some video marketing campaigns I really admire. In fact, there are the ones that everyone loves, the Christmas Coca-cola or John Lewis advert are, I guess, a visual reminder that you've forgotten to buy a present for your Mother-in-Law. If you needed reminding that is. It's those two very specific adverts that have the potential to change the mood of their audience instantly, Instigating festiveness in even the most miserable of people. "It's definitely Christmas time, the coca-cola advert is on!" is a phrase I've heard on numerous occasion , as though Christmas isn't a constant annual agenda that will happen regardless if we see Santa sipping a coke on the TV.
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The most intelligent and engaging part of the advert was its online interactive features, You not only git to witness a pony dance like Michael Jackson, but you had the option to give the video a Bollywood or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a random individual or a small business create something that's equally, if not more, a success. There are many examples to choose from, one of my all time favourites is 'dramatic chipmunk'.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. One can understand how Three manage to produce a viral video so easily, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. But for someone to come out of nowhere, with no ready-made market, and cause riots over social media, well that's rather impressive.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? While assessing and YouTubing how exactly I could formulate my own viral video and, through this, online fame, I came across this video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda.
Recently the advert that caught my eye was Three's Twitter rage #DancePonyDance, the trend tied in with their fantastic advertisement in which a pony dances to Fleetwood Mac, If you haven't seen the video then check it out.
The most intelligent and engaging part of the advert was its online interactive features, You not only git to witness a pony dance like Michael Jackson, but you had the option to give the video a Bollywood or a hip-hop theme, along with many others, in the "pony mixer". Social media went crazy.
However, you could argue that these videos are all produced by massive international companies, who hasn't heard of John Lewis? Coca-Cola can't fart without someone finding out. What's really impressive is when a random individual or a small business create something that's equally, if not more, a success. There are many examples to choose from, one of my all time favourites is 'dramatic chipmunk'.
How does an amateur video such as this escalate so quickly in the internet ranks? What's the exact formula to produce a viral video? Obviously, there has to be some genuine quality to the content,, but the bigger question is how it generates views in the first place. One can understand how Three manage to produce a viral video so easily, but their audience is already right at their fingertips, they've had years to built themselves a colossal internet database of viewers, all they need to do is put something online for them to watch. But for someone to come out of nowhere, with no ready-made market, and cause riots over social media, well that's rather impressive.
So, how much of this success is thanks to the actual video, and how much is just dumb luck? While assessing and YouTubing how exactly I could formulate my own viral video and, through this, online fame, I came across this video blog from Lambda Films, who are a web production and marketing company that can be found in Norfolk.
Okay, so it doesn't give me an exact method into producing my viral video but it gave me a better idea of how I could go about instigating it. It does seem as though viral videos are largely to do with the content. Producing that content, is perhaps the most difficult aspect. If you're very fortunate, you might catch something remarkably rib-shakingly funny completely accidently, But it's not everyday you see a sneezing panda.
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