Commercial Draft Beer Systems Increase Profits

By Jeannie Chapman


If you are considering commercial draft beer systems in order to maximize profits and please customers, there are many points to consider. First of all, you need to decide what type of beer you want to serve. Next, you need to know the volume you serve, since the systems can be tailored to your precise needs. Finally, you need to check the prices asked for quality systems with service centers in your area.

Draft brew is popular and can draw customers to your establishment. Research shows that high-quality, very cold beer causes customers to drink more. If the keg and its contents are properly handled, the profit margin is greater than that earned on bottled beers. However, serving from a keg demands specialized equipment and training if the brew is to stay cold, taste right, and not foam a lot of your profits away.

A special system designed to deliver the perfect pint might be your best next upgrade. Drafts brews should be handed to the customer at 29 degrees. This degree of coldness keeps foaming to a minimum, and foam is really profits pouring off down the drain. Clean equipment that is free of yeast and sugar build-up minimizes foam and keeps fine beers from being tainted with unpleasant flavors.

It's a good idea to educate yourself on the subject before making an investment. For instance, Guinness demands a different kind of faucet than most American brews. It's also good to know that you can tailor a system to the amount of traffic your bartenders handle and the kind of customers you serve. There's a lot of market research out there to help you make a choice.

There are fun aspects to the search. Taps can fit your decor. The system should enhance the atmosphere you've worked hard to create, and there are beautiful details to what will be a focal point of your bar. This part of virtual shopping is both fun and interesting. For example, American system parts won't fit on European equipment because of thread size and other factors.

Of course, the price must be right. Initial outlay can vary widely depending on which system you choose. However, the initial cost should not be the only thing you weigh. A top of the line system can cost more at first but may pay for itself quickly be being energy efficient, delivering perfect brews to your customers, being easy to clean and maintain, and requiring relatively few repairs.

It's also important to know the track record of any company you plan to deal with, its installation and training expertise, and its follow-up customer service. There must be a service center close to your place, since trouble can close you down if it's not fixed immediately. Proper training for you and your staff will show everyone how to operate, maintain, and clean the equipment for longer service.

Before you choose one of the many commercial draft beer systems on the market, educate yourself. Go virtual window shopping. Check out the top of the line to know what other companies are perhaps cutting corners on. You could also look for industry reviews and testimonials, since they may alert you to potential problems and bargains.




About the Author:



No comments:

Post a Comment