4 Essential Web Properties: This Is All You Need

By Dawn Damico


With all the online options available for your online business, it's too easy to get overwhelmed. When you experience that, one or all of these things can happen: 1) you waste time on tasks that only serve to drain your energy 2) you waste dollars on tools that don't work and 3) you avoid doing anything out of shear mental exhaustion!

Well, sit back and relax. We have an app for that (sort of)! Every online success story today once was caught in the sea of overwhelm, just like you!

There are four key web properties you need in your online business. James Wedmore, online marketing and video strategist talks about them in his recent YouTube video. And, I can vouch for the fact that he does, in fact, use these exact tools in his six-figure online business.

Your Blog: Your Main Web Property

There are lots of web platforms to use such as Scribd, Blogger, Weebly, Facebook, and YouTube. How do you know where to plant the flag for your online business? The answer is: Wherever you have the most control!

Just like in the real world, the more control you have in your business the better. There's always some risk when you build your online empire using on someone else's real estate. Sure, you can get a lease; however, when that lease ends or the contract is terminated, you have to leave. You could be out of business overnight unless you've established an active following that will follow you.

If your business is online, then this can happen too. So the best practice is to have an online "home" where you have some control over the future or your company. That means your own blog, with your own domain, that you have hosted on your account.

Your Blog is your content platform. Here are the online tools you should be using -

www.Wordpress.org (you will need to pay for hosting)

www.Themeforest.net

www.Bluehost.com

Customers: Here's how to Build your List

You're primary goal is not traffic because traffic is not enough! Once those people leave your site, you will quickly be forgotten...no matter how awesome you are...UNLESS...You have an opt-in page where your future customers can sign up for "something" and you can collect their email information.

You provide opt-in opportunity where site visitors can sign up for a compelling free offer.

What about Making Money?

What about Making Money?

Not long after you start populating your website with content in the form of video, articles, graphics, and trainings you're going to wonder how you can actually make money with all this information you are creating. The answer is:

How you make money depends on your business model and your niche. You may sell a product, a service, or a piece of software that's going to benefit your future customers in some way, shape or fashion.

Whatever it is, you need a sales page. This is your 24-hour virtual sales person and the best tools to use for that include:

And how to sell that "something" will involve a sales page. The tools you use for your virtual sales team include:

www.ThemeForest.net

Yes, those same tools already mentioned also include options for Sales Pages and Marketing Landing Pages. They include tons of templates. The design is amazing and also functional. Many are optimized to work with different devices and different browsers.

So how to you set it all up? Don't get stuck here...hire someone to do it for you! The most important thing is to implement and get your ideas to market as quickly as possible. A talented freelancer can help you do that.

Build Continuity: Paid Content and Training

Have you considered content on a subscriber-only or paid basis?

Wordpress.org

Wordpress.org

Themeforest.net

Now it's Time to Put it Together!

Next Step: Build It!

What do you think? While you may use other tools, these are four of the basics for building an online business.

These tools, a little assistance from a great freelancer, and your own talents can help you build your dreams online. Enjoy the journey.




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