I learned about the Tweet-a-Coffee concept by Starbucks a couple of months ago and I had my own take on the matter. I thought that it would be a tremendous move for the sake of allowing customers to Tweet gift cards to others. There have been results since that time but are they ones that a Long Island social media agency can deem as most profitable? This is a point that, in my opinion, is one that is more than worth looking into in the long term.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
The $180,000 that Tweet-a-Coffee resulted in, according to any Long Island social media agency, is a respectable one. However, there are a couple of points to consider, such as the fact that thirty-two percent of the aforementioned money was picked up on only during the first day. It'd be easy to write this program off as nothing short of a novelty and leave it at that. There are other details to consider, though, and firms such as fishbat will be able to say the same on the matter.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
Mashable put forth a report that spoke about Tweet-a-Coffee and how it was able to result in $180,000 of purchases. This information was uncovered by Keyhole and it was done while the @tweetacoffee Twitter handle was being tracked. According to the article, 27,000 fans took part in this activity. In fact, 34 percent of said group of people were said to have gone about multiple purchases as well, which goes to show that there is a certain level of appeal to be had with this program in particular.
The $180,000 that Tweet-a-Coffee resulted in, according to any Long Island social media agency, is a respectable one. However, there are a couple of points to consider, such as the fact that thirty-two percent of the aforementioned money was picked up on only during the first day. It'd be easy to write this program off as nothing short of a novelty and leave it at that. There are other details to consider, though, and firms such as fishbat will be able to say the same on the matter.
Tweet-a-Coffee, while not exactly the ultimate success that some would have imagined it'd become, does not have to be done away with. In my eyes, this is the kind of program that does not show results over a shorter period of time but in the long run. Gift cards, in particular, are some of the most purchased items during the holidays, after all. Understanding this point, it is apparent that there is a level of appeal to be seen in time, as any Long Island social media agency would be able to tell you.
Is Tweet-a-Coffee going to be the type of program that is going to set the social media world on fire? I highly doubt that this is going to be the case but I still think that there is a level of appeal to consider with this. It goes to show that individuals are willing to utilize Twitter if it means that they will be able to bring gifts to others. Starbucks can stand to keep this program going because I think that it is one to go back to.
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