New Amazon Marketing Strategies For 2014 - Trends Analysis

By Dirk Wade


Amazon is one of the largest websites on the Internet, one that is highly respected and trusted by people all over the world. Regardless of the type of product that you are trying to find, Amazon will usually have exactly what you need. Often times, they can ship the product to you within just a few days, making it one of the most reliable sources for merchandise on the web.



If you have ever done keyword research, you know that longtail keywords are the easiest to rank for. This is something that most people understand, especially if they are going after organic traffic opposed to paid traffic. In the same sense, when you are looking for a way to bring more visitors at a lower cost using pay per click advertising, you want to target long tail keywords that may not be as expensive.

The cost of each click has to do with the popularity of the keyword term. If you place an ad, and only a handful of people are searching for that keyword term, you will more than likely not make a lot of sales. However, by targeting hundreds of long tail keywords in your PPC advertising, you can benefit from the sheer volume of visitors because you are targeting so many keywords.

In relation to Amazon, there are specific categories of products in niches that are very much related. By targeting keywords that represent products that are less popular on Amazon, by targeting hundreds of them, through paid advertising, or if you are going to do organic advertising, the volume of visitors will be high enough where you would make a good profit from your efforts.

And finally, if people like what you are presenting on your Facebook page, they can also share this information leading to additional sales. Hopefully the Amazon trend analysis strategy will help you make money this year.




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