Classic Florence Eiseman Clothes For Children

By Krystal Branch


Florence Eiseman never intended to be a designer. Her hobby turned into a business when her husband took some organdy pinafores she had made for friends to a buyer and returned with a large order. Her first order was sewn by women in their own homes and this was the beginning of this legendary brand.

Her well known philosophy was that one should see the child first and not the clothing. Clothes should simply highlight the natural beauty of a child. Generations of children dressed in her designs confirm that she was right about this. Celebrities like members of the Kennedy family, Elizabeth Taylor and Princess Grace of Monaco dressed their children in her clothes.

She was a stickler for good workmanship and use of quality fabrics. Early features of her designs included hand sewn hems, French seams, hand rolled edges and collars framing the face. Ten years after launching her first collection, she was a recipient of a Nieman Marcus award for her contribution to fashion for children. The Milwaukie Art Museum did a retrospective of her work in 1985.

The brand has remained successful and is still going strong today. When Florence retired from daily involvement due to ill health, Teri Shapiro, her head designer, continued to nurture the brand. She was the first non-Eiseman to become an officer in the company. She said that when designing the clothing, it has always been important to keep designs fresh and trendy without losing the classic look of the brand.

The brand includes a choice of baby clothes, such as rompers and dresses, made of finest quality cotton blends that will keep a little one comfortable and cool. A timeless collection of fabulous dresses, shorts, swimwear and other staples for toddlers and tweens are all embellished with delightful appliques, like butterflies, zoo animals and flowers. The patterns on fabrics include playful stripes and prints. There is careful detailing like cheerful dots and colors on shoulder straps and flowers on puff pockets.

The clothing is still designed in Milwaukie and has been available for years at specialty stores. However, now mothers worldwide are able to dress their children in these clothes as they can be purchased from many online stores. One can examine the many different items on offer, searching according to size, color, type and gender.

This clothing is still noted for its attention to detail, including deep hemlines, French seams, and bound buttonholes. Items are lined and machine washable. Some of the items are reversible, including a multicolored seersucker dress and seersucker overalls with zoo animal appliques. There are floppy hats with floral and butterfly details to match.

The right outfit for every child and occasion can be found amongst the Florence Eiseman collection. Since the first collection was presented in 1945, the brand has received countless awards and continues to impress with its careful attention to detail. The classic designs are perfect for creating memories and may even be passed down from generation to generation.




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