Digital billboards are all the rage today because they are usually placed in a lot of high traffic places that would attract a lot of attention from passing people. It is because of this that this is one of the best forms of advertising that any company would want to use. Now if one is a designer if these types of billboards, then here are some tips on digital billboard design.
Now the first tip that one should take note of when making designs here would be to make sure to adjust the contrast. It is proven that people are attracted to things that have a high contrast. So in this case, one has to make his billboards have high contrast colors if he would want people to keep on viewing them.
Now the use of color is also a very important aspect when it comes to this type of advertising because it is what will attract the buyer. Science has proven that the bright colors like red or yellow would attract the most attention. In a general sense, these are the recommended colors to use but one may use others depending on the nature of the advertisement.
Of course font family is also one of the very important things to think about because it contains the message. Take note that when a person sees an ad, he will only be looking at it for a very short time like for a few seconds only. That is why it is recommended that designers use block fonts because these block fonts can capture the eyes for just a second.
Now take note that the presentation of the message is equally as important as the content of the message. This means that one would have to make his message short, catchy, and direct to the point. As stated above, people will only glance at an ad for a few seconds which means that they only have time to read a few words of the advertisement.
Of course one of the most common designing techniques that a lot of designers would use when they make advertisements would be to magnify things. Making things bigger will straight away bring the attention of passing people to the ad and the message stated. The designer may have the choice of magnifying a certain word in there or an object.
A big do not in the world of designing would be to never place a lot of things in the advertisement so that it will look filled. Making it look cluttered and too full will not only not bring the message across to the audience but will hurt their eyes as well. They may actually get turned off by the company if the advertisement is not nice to look at.
Now the last tip when it comes to digital billboard design would be to make sure to avoid putting things in the center. In advertising and in art, this is known as the dead center which is the place that people never look at. So as much as possible, do not put anything important in the center.
Now the first tip that one should take note of when making designs here would be to make sure to adjust the contrast. It is proven that people are attracted to things that have a high contrast. So in this case, one has to make his billboards have high contrast colors if he would want people to keep on viewing them.
Now the use of color is also a very important aspect when it comes to this type of advertising because it is what will attract the buyer. Science has proven that the bright colors like red or yellow would attract the most attention. In a general sense, these are the recommended colors to use but one may use others depending on the nature of the advertisement.
Of course font family is also one of the very important things to think about because it contains the message. Take note that when a person sees an ad, he will only be looking at it for a very short time like for a few seconds only. That is why it is recommended that designers use block fonts because these block fonts can capture the eyes for just a second.
Now take note that the presentation of the message is equally as important as the content of the message. This means that one would have to make his message short, catchy, and direct to the point. As stated above, people will only glance at an ad for a few seconds which means that they only have time to read a few words of the advertisement.
Of course one of the most common designing techniques that a lot of designers would use when they make advertisements would be to magnify things. Making things bigger will straight away bring the attention of passing people to the ad and the message stated. The designer may have the choice of magnifying a certain word in there or an object.
A big do not in the world of designing would be to never place a lot of things in the advertisement so that it will look filled. Making it look cluttered and too full will not only not bring the message across to the audience but will hurt their eyes as well. They may actually get turned off by the company if the advertisement is not nice to look at.
Now the last tip when it comes to digital billboard design would be to make sure to avoid putting things in the center. In advertising and in art, this is known as the dead center which is the place that people never look at. So as much as possible, do not put anything important in the center.
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