Some critics will argue that the only one who benefits from Google+ is Google itself. Most people would rather post their life history on their Facebook timeline for all to see. But there is one trend that is picking up steam; businesses such as The Economist using Google+ to boost their SEO game.
What's not to like if you join Google+ when you are a business? You get treated like royalty with placement in the prime location in the search results; top right hand side. Normally, a business would pay through the nose for a spot like this, but Google gives it for free to lure in businesses to hop on to their service.
There are several ways that Google Plus helps in this effort. As Magee highlighted in the interview, many of the Google+ posts actually rank themselves quite highly in the search engines. This is consistent with the very noticeable way that Google ranks its own properties such a Youtube videos and Blogger blogs higher in its search results than competing properties. There are many people crying foul at this practice because it brings up serious antitrust issues.
Google+ authorship also benefits a company because it allows their listing to be highlighted more in the results. For example, people with Google+ accounts can have a picture appear besides their website in the results. Studies have showed that such a picture makes it much more likely that someone will click on it.
Google+ might not be the success that Facebook is at the moment, but Google is taking advantage of its search engine domination to try to knock Facebook of its perch at that top of social network domination. If the Economist is any indication, tying their services together seems to be working to gain new users.
What's not to like if you join Google+ when you are a business? You get treated like royalty with placement in the prime location in the search results; top right hand side. Normally, a business would pay through the nose for a spot like this, but Google gives it for free to lure in businesses to hop on to their service.
There are several ways that Google Plus helps in this effort. As Magee highlighted in the interview, many of the Google+ posts actually rank themselves quite highly in the search engines. This is consistent with the very noticeable way that Google ranks its own properties such a Youtube videos and Blogger blogs higher in its search results than competing properties. There are many people crying foul at this practice because it brings up serious antitrust issues.
Google+ authorship also benefits a company because it allows their listing to be highlighted more in the results. For example, people with Google+ accounts can have a picture appear besides their website in the results. Studies have showed that such a picture makes it much more likely that someone will click on it.
Google+ might not be the success that Facebook is at the moment, but Google is taking advantage of its search engine domination to try to knock Facebook of its perch at that top of social network domination. If the Economist is any indication, tying their services together seems to be working to gain new users.
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