Oculus VR: Can An Internet Marketing Company Focus On It?

By Robbie Sutter


Recently, Facebook announced to the world that it had purchased Oculus VR, the company responsible for the virtual reality project known as the Oculus Rift. Even though the gaming-virtual reality headset appears to be a unique prospect, the news of the acquisition in question garnered a tremendous response on the Internet, for better or worse. It seems as though there has been quite a mixed reception to the news and I believe that an Internet marketing company has the capability to make sense out of all of this.

There have been a number of concerns that I have seen in regards to the Oculus Rift becoming a project owned by Facebook. One of the many claims that I have seen was that it would become more of a piece of technology geared towards social media, seeing as how that is Facebook's bread and butter of sorts. Those in the video game world typically do not see social media on the same level as video game development, so the latter taking precedence over the former should not be overlooked. With that said, can an Internet marketing firm give its own take?

Another reason why this news earned such a tremendous backlash was because of the fact that the Oculus Rift was funded through Kickstarter at the onset. Those who were interested in the product put forth money and once the goal was reached, the backers were promised their rewards. When the news of Facebook's purchase of Oculus VR came into being, many individuals stopped and asked something along the lines of, "Why did we even bother?" I do not think that this is an entirely founded claim.

If anything, I am of the opinion that authorities like fishbat will see this acquisition as a positive more so than a negative. Keep in mind that while Facebook is very much a networking-focused entity, it also has a tremendous amount of money, which can then be applies to the Oculus Rift in order to speed up its production. After all, it is still very much in the developmental phase. I have to believe that this was done in order to get the product out sooner and I am sure that any Internet marketing company would agree.

It's clear that while there are many people who have concerns about the long-term result of Facebook's purchasing of Oculus Rift, they should not be feared. To me, this means that the Oculus Rift - an impressive piece of engineering in its own right - will be able to come about much faster than it would have otherwise. It will be able to offer an experience unlike many others in the field of gaming. If you ask me, this can lead to nothing but positives over the course of time.




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