The Work Of An Online Marketing Firm & Facebook's Mobile Upgrade

By Robbie Sutter


Recently, Facebook rolled out its version 10.0 of its iOS app and to say that it had garnered attention would be an understatement. After all, it's important to note that Facebook has seemingly been gearing more to a mobile front. It's understandable as to why, given the fact that most people are on the move and have little time to actually sit down in front of a computer and work. Onto Facebook version 10.0, though, there are various features that are worth going over.

Amongst the features that were added to the app, the one that stood out to me was the changes in how messages are sent. Let's say that you decide to post a message on Facebook but you find yourself in a place with a weaker connection, like an airplane. In any case, if you send a message in this scenario but arrive at a location where a connection is prevalent, the message in question will be sent out in that moment. It's a handy addition to a program that's commonly utilized.

I believe that any online marketing firm can agree with the potential effectiveness that this change can have. After all, Facebook - as a business - is focusing tremendously on mobile and firms along the lines of fishbat would be able to agree with such a sentiment. With many features being added to the app on a constant basis, I have no doubt that they will prove useful for many people. There are also those additions which most people did not take towards as fondly and I feel like they deserve to be talked about as well.

Specifically, the news feed has shifted in the sense that Facebook users can no longer see updates in the "Most Recent" category at the onset. Instead, posts are sorted by their popularity, which is something that not many long-time Facebook users are accustomed to. One can argue that news can still be sorted in the "Most Recent" sense, which is fair to say. However, given the fact that this can only be done through an arguably drawn-out process, not many casual users will take the time to go about this.

The best way that I can describe Facebook's update is "mixed," but in more ways than one. While there is a tremendous amount of variety covered, I feel as though it's important to understand that users desire freedom when it comes to their programs. This is true for both those who know about social media in all respects and those who use it solely for the purpose of staying in touch with friends and family members. My only hope is that the next Facebook update will be met with a more positive response from smartphone users.




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