Google users can now use their Google accounts to log on to YouTube and upload videos. If you use Google Plus and YouTube for marketing purposes, you should know that it is possible to share YouTube videos with the members of a Google Plus Circle.
Creating Google Plus Circles is a great way to organize your contacts. If you are a marketer, you can for instance create a Circle for your best customers and have another one for prospective customers so you can adapt your messages in function of your audience.
Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Clients who do not have access to all your exclusive content yet will try getting access to this content because they perceive it as valuable. You could for instance reward clients for their purchases by placing them in Circles that have access to even more exclusive content such as better promotional offers or more details about new products. Your clients will be motivated to spend more in order to get access to more valuable content. You should take the time to explore the different features of Google Plus and YouTube. These platforms can be used together or independently to reach out to your audience. The important thing is to focus on methods that are relevant to the audience you are targeting.
Having access to exclusive content will make your audience feel valuable. Customers will see joining a Circle as desirable because of the exclusive content. Make sure you let your audience know that they can access more content by connecting with you on Google Plus and accepting invitations to join one of your Circles. Overall, this new feature allows you to connect Google Plus with your YouTube videos and make them exclusive. This could be a great way to generate some interest for your new products or make your customers feel valued.
Creating Google Plus Circles is a great way to organize your contacts. If you are a marketer, you can for instance create a Circle for your best customers and have another one for prospective customers so you can adapt your messages in function of your audience.
Creating exclusive content for the members of a Circle will make them feel more valuable. As a result, more contacts will want to become a part of your Circles. You could even organize your contacts in different Circles so you can share different content in function of how likely your contacts are to purchase a product.
This new features opens up a lot of possibilities and you will have to figure out the best way to integrate it into your marketing campaign. Ask yourself what kind of content would be perceived as valuable by the members of your Circles. Potential customers would for instance be interested in videos that demonstrate the products they are still hesitating about buying while existing customers would probably be more interested in learning about promotional offers that will help them save money on their next order.
Clients who do not have access to all your exclusive content yet will try getting access to this content because they perceive it as valuable. You could for instance reward clients for their purchases by placing them in Circles that have access to even more exclusive content such as better promotional offers or more details about new products. Your clients will be motivated to spend more in order to get access to more valuable content. You should take the time to explore the different features of Google Plus and YouTube. These platforms can be used together or independently to reach out to your audience. The important thing is to focus on methods that are relevant to the audience you are targeting.
Having access to exclusive content will make your audience feel valuable. Customers will see joining a Circle as desirable because of the exclusive content. Make sure you let your audience know that they can access more content by connecting with you on Google Plus and accepting invitations to join one of your Circles. Overall, this new feature allows you to connect Google Plus with your YouTube videos and make them exclusive. This could be a great way to generate some interest for your new products or make your customers feel valued.
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