As social media has shifted in order to become more ad-oriented, it's clear that the ads in question have to be tailored to certain interests. Facebook, for example, may be able to suggest the best ads to you depending on what you search for on the social media mogul and the pages you like. With that said, it seems like Facebook may start to resemble the ads that are characteristic of Google. If you are curious as to what this means, an online marketing firm can offer greater insight.
As a report on Mashable detailed, Kenshoo Social created a new piece of technology for the purposes of ad creation. For those who do not know, Kenshoo Social is not only a company that is focused on the idea of ad tech but is actually a partner of Facebook as well. What exactly does the technology in question feature, though, you may wonder? What this does is that it can focus on the sites clicked on through search engines - Google, Bing, and what have you - as well as the keywords utilized.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
My only hope is that this method is utilized for the purpose of helping consumers sift through unwanted ads. Instead of being bombarded with products that they could not care less about, there is a strong possibility that matters can shift in order for said products to be more desirable. Marketers should be able to take advantage of this software. It's just a matter of the likelihood of it being utilized in order to help both companies and social media users alike.
As a report on Mashable detailed, Kenshoo Social created a new piece of technology for the purposes of ad creation. For those who do not know, Kenshoo Social is not only a company that is focused on the idea of ad tech but is actually a partner of Facebook as well. What exactly does the technology in question feature, though, you may wonder? What this does is that it can focus on the sites clicked on through search engines - Google, Bing, and what have you - as well as the keywords utilized.
For those who are lost as to what exactly this means, take this example into consideration. What if you go onto Bing and decide to search for "televisions" before clicking on an online retailer that specializes in entertainment? When you log onto Facebook again, there is a good chance that there will be ads featuring websites that you will be able to buy TVs from. When you go about searches on Bing, or any search engine for that matter, advertisements on Facebook will be tailored to them.
Keep in mind that companies were able to focus on specific demographics because of their most visited websites in the past. Even though the concept itself is not exactly new, any online marketing firm can tell you that this approach is more rooted in keyword usage than anything else. As firms such as fishbat will be able to tell you, the focus on keywords is a perk that was not available to marketers before Kenshoo Social's technology came to the surface. With it, though, comes the potential for marketing overall to be changed.
My only hope is that this method is utilized for the purpose of helping consumers sift through unwanted ads. Instead of being bombarded with products that they could not care less about, there is a strong possibility that matters can shift in order for said products to be more desirable. Marketers should be able to take advantage of this software. It's just a matter of the likelihood of it being utilized in order to help both companies and social media users alike.
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