SEO For 2014: Understanding How The Quality Of Your Content Affects Your Site's Ranking

By Hassan Khan


Quality content has always been an important part of SEO. In fact, in the year 2014, the content on your website is going to play an even bigger role in the ranking of your website. As you probably know, Google is constantly updating its Panda algorithm, which primary purpose is to weed out websites containing doorway pages or low quality content. In fact, the recent Panda 4.0 update has affected the search engine rankings of some of the biggest companies on the Internet.



That has never been truer than it is today. The updated search algorithms for 2014 all place major emphasis on content. Not just any content, mind you. Instead, the search engines are looking for the highest quality content possible to present to their users. What qualifies as good content? Essentially, anything that meets or exceeds the expectations of your visitors. Here are a couple of tips to help you create killer content for your site:

This is definitely something that all webmasters should pay attention to. In the past, there used to be this concept of authority favoritism. Basically, it is said that these big authority sites are favored by Google. Therefore, they tend to rank highly in the search engine. Apparently, this is just a myth now.

Even an entity as huge as eBay is being affected. It seems like Google means serious business! If eBay is not immune to Panda, then it is even more important for all the small webmasters to pay attention to the content on their website. After all, you are not just trying to please Google. Other than search engine rankings, the content on your website is also going to determine whether your visitors will become your customers. This is true in 2014 and is probably going to remain the truth for many years to come.

The benefits of quality content is that it is now possible for a single page to rank for multiple long tail keywords. This is especially true after the introduction of the Hummingbird algorithm. Therefore, it makes sense for webmasters to spend more effort in deciding what to put on their website.

If you have been running an online business for at least a while, you have probably heard of a number of cliches such as money is in the list or content is king. In this article, we are going to focus on this content is king concept. As cliche as it sounds, we know that it is the truth. After all, without content, there will be no Internet in the first place. Nobody can argue with that. Most importantly, without quality content, especially in 2014, your website is not going to perform well in the search engine.




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