Genesis Pure reps: Are you looking to become a top 3% earner? Read on.
If you seek to become a top earner, you need a promotion strategy to implement because you'll run out of friends and family to approach.
The single most important skill you could ever learn is marketing.
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Make Attrition A Non-Issue
Attrition is one of the biggest problems Genesis Pure marketers face. The two standard approaches Genesis Pure reps are taught to boost retention create more problems than they solve.
1) Method one is to assist new Genesis Pure distributors to make money right away, so they get an early taste of success and want to stick around. When you attempt to help EVERY new Genesis Pure rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can't sponsor anyone by themselves. About 20% of your Genesis Pure downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The other common approach is get your Genesis Pure team members to feel connected to your team, so the interpersonal connections and sense of belonging the person feels overcomes frustrations that might otherwise make them quit. Genesis Pure team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This approach can get people to rely on you to motivate them. Many of your weaker-performing team members will stick around because they like being part of the team...But these people will NOT sponsor others by themselves routinely into Genesis Pure and will require LOTS of team support in order to stay in the game.
You're running a business, not a self-help group. A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. When you depend less on your downline for income, attrition matters less. A second way to make attrition less important is to promote a high ticket opportunity that pays commissions of $1,000 or more per sale. Traditional network marketing opportunities like Genesis Pure pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. If you earn a commission of $800 or more each time you sponsor a new rep, it's like you're earning 3-4 years of residual income checks up front, so it doesn't matter if this new person quits, because you get paid so much up front. This approach makes attrition almost irrelevant to your business!
- Don't Chase People
The majority of Genesis Pure reps are taught to make a list of friends, family and others to approach about their opportunity. Making a list is a short term tactic only.
Then networkers start approaching strangers they meet at events, at restaurants, etc. to introduce these people to their business. You're not going to make real money by running around chasing after total strangers. 99.9% of the people one meets are NOT a good fit for their Genesis Pure business.
As an alternative to calling people to introduce to Genesis Pure, attract prospective customers to you on the internet who ask you about Genesis Pure. Attracting prospects to you creates several advantages:
- Much higher conversion rates into your business. You earn more, and do less.
- It's easier to sponsor a lot of distributors, so your income can increase a lot.
- Quality of life goes way up. You deal with a lot fewer uncommitted reps. and people who aren't eager to work.
Your positioning needs to change if you're going to attract prospects to you. You should not position yourself as a business owner seeking to grow his organization. You've got to position yourself as someone who can teach network marketers how to grow their business, no matter what MLM they promote.
Teach networking marketing skills through short articles, blog posts, emails or videos. There will be followers of your content who seek you out to join your opportunity.
- Do Things A Better Way
Business owners in Genesis Pure and other opportunities are usually taught the same strategies:
- Put in writing a list of all the people you know
- Invite these people to look at some information about your Genesis Pure venture
- Collect decisions about whether they want to join
Almost no one succeeds with these tactics. 80 percent of the people you sponsor will sponsor zero other people and make no money.
There are major flaws with these old ways of building. It only takes a month or two to approach everyone on a list. Then you have no one to approach. Network marketers are not being taught how to generate their own leads. That's a big reason people leave the industry.
You're going to need four to seven years to build a really big downline using the old style methods. Almost no one can afford to lose money for several years before making a profit. If you want to make money, you've got to adopt different tactics.
- Acquire basic skills in generating leads online
- Promote affiliate products. Then you earn money on the 95% of prospects who will NOT join your Genesis Pure business.
- Promote something that pays a commission of $1,000 or more per sale. This way, you don't need to spend 5 years building a big downline before you make real money.
If you seek to become a top earner, you need a promotion strategy to implement because you'll run out of friends and family to approach.
The single most important skill you could ever learn is marketing.
Read the rest of this article to learn several strategies top 2% earners are using to build large and lucrative businesses:
- Make Attrition A Non-Issue
Attrition is one of the biggest problems Genesis Pure marketers face. The two standard approaches Genesis Pure reps are taught to boost retention create more problems than they solve.
1) Method one is to assist new Genesis Pure distributors to make money right away, so they get an early taste of success and want to stick around. When you attempt to help EVERY new Genesis Pure rep in your organization get into profit quickly, you spend LOTS of time helping your worst-performing new reps, the people who can't sponsor anyone by themselves. About 20% of your Genesis Pure downline is going to generate 80% of the growth and income in your business, and you end up focusing on the weakest 80%! Spending most of your time on the weakest 20% of your people just fosters dependency.
2) The other common approach is get your Genesis Pure team members to feel connected to your team, so the interpersonal connections and sense of belonging the person feels overcomes frustrations that might otherwise make them quit. Genesis Pure team webinars, live training events, and getting on the phone with your new people can all foster a team experience. This approach can get people to rely on you to motivate them. Many of your weaker-performing team members will stick around because they like being part of the team...But these people will NOT sponsor others by themselves routinely into Genesis Pure and will require LOTS of team support in order to stay in the game.
You're running a business, not a self-help group. A contrarian but effective approach to the attrition problem is to revise your business model not to boost retention, but rather to make retention much less important. To make attrition less of a problem, promote affiliate products to your prospects, which can easily add more than 10 affiliate income streams to your business. This diversifies your income and makes you less dependent on your downline for revenue. When you depend less on your downline for income, attrition matters less. A second way to make attrition less important is to promote a high ticket opportunity that pays commissions of $1,000 or more per sale. Traditional network marketing opportunities like Genesis Pure pay out only about $60-$120 per new signup, so you must develop a large team and residual check to make a substantial income. If you earn a commission of $800 or more each time you sponsor a new rep, it's like you're earning 3-4 years of residual income checks up front, so it doesn't matter if this new person quits, because you get paid so much up front. This approach makes attrition almost irrelevant to your business!
- Don't Chase People
The majority of Genesis Pure reps are taught to make a list of friends, family and others to approach about their opportunity. Making a list is a short term tactic only.
Then networkers start approaching strangers they meet at events, at restaurants, etc. to introduce these people to their business. You're not going to make real money by running around chasing after total strangers. 99.9% of the people one meets are NOT a good fit for their Genesis Pure business.
As an alternative to calling people to introduce to Genesis Pure, attract prospective customers to you on the internet who ask you about Genesis Pure. Attracting prospects to you creates several advantages:
- Much higher conversion rates into your business. You earn more, and do less.
- It's easier to sponsor a lot of distributors, so your income can increase a lot.
- Quality of life goes way up. You deal with a lot fewer uncommitted reps. and people who aren't eager to work.
Your positioning needs to change if you're going to attract prospects to you. You should not position yourself as a business owner seeking to grow his organization. You've got to position yourself as someone who can teach network marketers how to grow their business, no matter what MLM they promote.
Teach networking marketing skills through short articles, blog posts, emails or videos. There will be followers of your content who seek you out to join your opportunity.
- Do Things A Better Way
Business owners in Genesis Pure and other opportunities are usually taught the same strategies:
- Put in writing a list of all the people you know
- Invite these people to look at some information about your Genesis Pure venture
- Collect decisions about whether they want to join
Almost no one succeeds with these tactics. 80 percent of the people you sponsor will sponsor zero other people and make no money.
There are major flaws with these old ways of building. It only takes a month or two to approach everyone on a list. Then you have no one to approach. Network marketers are not being taught how to generate their own leads. That's a big reason people leave the industry.
You're going to need four to seven years to build a really big downline using the old style methods. Almost no one can afford to lose money for several years before making a profit. If you want to make money, you've got to adopt different tactics.
- Acquire basic skills in generating leads online
- Promote affiliate products. Then you earn money on the 95% of prospects who will NOT join your Genesis Pure business.
- Promote something that pays a commission of $1,000 or more per sale. This way, you don't need to spend 5 years building a big downline before you make real money.
About the Author:
Ricardo Interpemian has coached thousands of people how to build businesses such as Genesis Pure.
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