Overseas Commercial Printing And The Chinese Role

By Tanisha Berg


There are many factors that can contribute to one seeking a printing deal from an oversea company. Overseas Commercial Printing is the printing that takes place in large scale. If perhaps you have to print out a lot of books and your printer cannot handle the magnitude of the job then you seek a mass producer. To be precise Asian companies have outdone the local companies and for that, this text will analyze the whys about this scenario.

First and foremost, what entails a good printing model? Firms will not want to fall in a trap where they gave you a tender to produce some 400000 copies of a book and you fail them. For that reason, many firms have resolved to invest in technology and meet competition. You also need to have an impressive portfolio and hand them to modelling and advertising agencies to get you in the market.

There are a couple of reasons that cause the US client to head to the Asians. The first on is the competitive pricing that the Asians have put in place. You could get the work done in 8 weeks or six but in the end the job will be done. However, the problem comes in the time disparities and their response time.

The challenges you could face when making changes in the final piece but at the last minute can be costly from an American firm. However that is not the case in a printing company in Shanghai. Ironically, even when the production costs, their profit margin and shipping costs, this method is still cheap.

There is a wrong perception on the quality being produces in Asia and especially the Chinese companies. What many do not know about the manner in which their productions are made is that they have a range of markets that they produce for.

The first one is the American-1 and European standard which the premium one. Then the American-2 for the Caribbean and The South and the Asian one which is almost prime but cheaper. Lastly the African one which is the lowest of qualities. This however, makes its way to almost everywhere on the planet due to the fact that they look similar as the prime products but are substantial.

The Chinese companies have made a lot of strides in the way they print. From the old equipment to the new machinery same as the ones used in the US, they guys have made it hard to beat. The large resource of specialized labor has made it easy for them to produce at low prices as it is in the US where the minimum wage cut takes a toll on many companies. On the other hand, the level of competitiveness is high in Asia making it easy to get what you want easily.

These are the steps they have put in place to run the market now and the future. From over 12 universities aimed in training skilled personnel in design and innovation, a government hands down on the industry, the 10-12% growth in the past decade particularly in this industry looks to stay put.




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